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For this week’s episode of Marketing Nerds, Laura Roeder, Founder of Edgar, joins me for a discussion on resharing your social media content to increase traffic and engagement.
We also discuss social media advertising and why careful retargeting is key.
A few topics we covered in this episode include:
- How Laura came up with the idea to create Edgar
- Why social media resharing is crucial to staying top of mind online
- How Laura often experimented with her own company’s social media strategy to determine results she could implement with clients
- Why social media advertising isn’t worth it if you’re not targeting audiences properly
To listen to Marketing Nerds with Laura Roeder and Kelsey Jones:
- Download and listen to the full episode at the bottom of this post
- Subscribe via iTunes
- Sign up on IFTTT to receive an email whenever the Marketing Nerds podcast RSS feed has a new episode
- Listen on Stitcher
Think you have what it takes to be a Marketing Nerd? If so, message me on Twitter, or email me at kelsey [at] searchenginejournal.com.
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts!
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