Hidden Google Command: Search “**” For a List of Local Business Websites

Tips about a new Google search command have been circulating around the Reddit community r/Google today, where users have discovered that searching for “**” (without quotation marks) pulls up a list websites for physically nearby businesses.

The 10 Skills Effective Content Marketers Must Master for Epic Results

Every two years, Olympic athletes from around the world come together to compete in the alternating Winter and Summer Games. These athletes represent the best of the best from their respective countries, with finely-honed skills and abilities developed over many years of training.

Google to Devalue Pages With Intrusive Pop-Ups in Mobile Search

In an effort to help searchers find more of the content they’re looking for in mobile search, Google has announced it will begin to devalue pages with intrusive pop-ups (otherwise known as interstitials). This change will come into effect after January 10, 2017.

Say Goodbye to the ‘Mobile-Friendly’ Label in Google Search

Google’s ubiquitous ‘mobile-friendly’ label, which appears next to properly optimized web pages in mobile search results, is going away. The company announced this change is being made in an effort to unclutter search results.

10 Link Building Hacks You Need to Know

Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing strategy.

Facebook Makes Life Harder For Ad Blockers

In addition to making sure you never miss posts from friends and family, Facebook wants to make sure you never miss another ad.

What is the Difference Between Search Engine Friendly and Search Engine Optimized?

There is a lot of confusion about what makes a website search engine friendly and what makes it search engine optimized.

Instagram Marketing: It's Time Your Business Takes Action (Infographic)

Instagram is growing at an extremely fast pace, recently surpassing 500 million monthly users, who are collectively responsible for more than 95 million posts, both image and video, daily.

New Google My Business Insights Show How You’re Being Found

Google has rolled out enhanced insights for Google My Business pages. When logged into GMB, you’ll now be able to see the total views to your GMB page, where visitors are coming from, and how they found your page.

10 Organic SEO Hacks to Get More Authoritative Links

Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing strategy.

#SEJBookClub: Eat That Frog!

“But I work best under pressure.” I started repeating this mantra in high school, and it continued through my post-graduate work and on into my professional life. To be fair, I never missed a deadline, but, man, did I load stress on myself in the meantime.

New Twitter Ad Type Lets Fans Unlock Content

Twitter has opened Conversational Ads to all advertisers and introduced a new ad type that lets people who tweet about brands unlock exclusive content, the company announced.

Mid-Roll Ads Coming to Facebook Live

Since releasing Facebook Live to a limited number of iPhone users in December of 2015, the platform has continually made updates, even announcing features like waiting rooms and dual presenter modes. (Which I have yet to see.)

Has LinkedIn Really Become Facebook? Here’s Why LinkedIn Isn’t Worried

Launched two years before Facebook, LinkedIn quickly gathered momentum as the place to create professional networks. Here, you can not only cultivate professional relationships but also post and read thought-provoking industry content, as well as join industry-focused discussion groups.

Keep Your Search Engine Rankings Forever

Search engine rankings are powerful. Ranking at the top of a search query can add commas to your business profits. So how do we focus on the right things to secure our place at the top of search engines? I cover the details in this post.

Businesses: Tweet Carefully During The Olympics

The Rio Olympics start tomorrow. Already, brands and businesses have been warned not to discuss the games on social networks – or they’ll feel the legal wrath of the USOC.

This Month in #ContentMarketing: July 2016

Another month has passed us by! It is really hard to believe the summer is almost over. Pretty soon kids will head back to school, vacations will wrap up, and everyone will be ready to focus on work again. Which means, you have the whole month of August to buckle down and make huge shifts in your content – while everyone else is on auto-pilot.

Facebook Warns: Stop With the Clickbait Headlines

If you’re in the business of writing misleading headlines in order to get clicks on crappy content, your days in Facebook’s news feed are numbered.

Google to Site Owners: Create More AMP Pages

Google is encouraging site owners via Search Console to create AMP versions of their content. The AMP notifications were first spotted by Alan Bleiweiss, who shared the news on Facebook. The following screenshot has been used with his permission:

Google to Highlight the Best Reviewed Places to Eat and Drink

Google announced a change to its search results today which is designed to guide travelers to the best restaurants and bars, according to the most reputable critics and publishers.