Paid Search Study: Yahoo/Bing’s Click Share Grows, But Google Still Tops

In the third quarter of 2012, click share on the Yahoo Bing Network rose to 21.3%, the fourth quarter in a row the network has posted gains. Google dropped to 78.7% in share, though based on click traffic, Google still outpaced YBN.

These are stats from the Search Agency’s State of Paid Search report for the third quarter. Here’s a look at click share over time:

Source:http://searchengineland.com/paid-search-study-bings-click-traffic-growing-faster-than-googles-138335