Data: Only 5 Percent Of Search Advertisers Follow Mobile Best Practices

Google has been pumping out research and speaking at industry trade shows trying to educate advertisers and agencies about the growing importance of mobile in the consumer path to purchase. One of the “best practices” advocated by Google, as well as those experienced with mobile paid search, is to separate PC and mobile campaigns.

However new data from Wordstream indicate this is only happening in about 5 percent of cases.

Source:http://searchengineland.com/data-only-5-percent-of-search-advertisers-follow-mobile-best-practices-138427