When Apple announced, in June, that it was introducing its own maps and ousting Google from its default position on the iPhone, that was perhaps the best thing that could have happened to Mountain View. Apple subsequently introduced an elegant-looking but flawed mapping app as part of iOS 6.
While Apple and its mapping mistakes have helped to open up the market somewhat, and brought new attention to third party mapping apps such as Waze, Scout and others, they have also created an opening for Google to fully monetize local search on the iPhone in ways that were not equally possible before.
Source:http://searchengineland.com/google-maps-app-for-iphone-closer-to-submission-139758
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