Yahoo Advertising is introducing something of a groundbreaking new ad unit, inserting a cost-per-lead ad just under a site’s listing within the organic search results. It also allows Yahoo a new way to earn off search separately from its deal with Microsoft, which has proven disappointing for the company.
Source:http://searchengineland.com/yahoo-intros-cost-per-lead-ad-unit-within-organic-search-results-column-142506
Source:http://searchengineland.com/yahoo-intros-cost-per-lead-ad-unit-within-organic-search-results-column-142506
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