The Google Shopping gamble paid off – for both Google and e-commerce advertisers who ran product listing ad campaigns last quarter. A report from Adobe and a study by RKG each highlighted consumer interest and advertiser opportunity in Google product listing ads.
Source:http://searchengineland.com/marin-report-advertisers-increase-pla-budget-allocations-by-600-percent-146595
Source:http://searchengineland.com/marin-report-advertisers-increase-pla-budget-allocations-by-600-percent-146595
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