FTC Updates Search Engine Ad Disclosure Guildelines After “Decline In Compliance”

In 2002, the US Federal Trade Commission issued landmark guidelines to search engines, to ensure they were make a clear distinction between their paid and unpaid listings. Now, the FTC has updated those guidelines, saying it has seen a “decline in compliance” since they were first issued.

Source:http://searchengineland.com/ftc-search-engine-disclosure-164722