IgnitionOne: Mobile PPC Spend Sees Triple-Digit Growth, Retailer Spend Jumps 18% In Q2

Paid search spend in the US increased 7 percent year-over-year in Q2 2013, according to IgnitionOne’s latest Digital Marketing Report. That’s up from a 2 percent YoY increase seen in Q1, though IgnitionOne found that total search spend fell quarter-over-quarter. Clicks and impressions both rose 5 percent, and CPCs ticked up 2 percent YoY.

Source:http://searchengineland.com/ignitionone-mobile-ppc-spend-sees-triple-digit-growth-retailer-spend-jumps-18-in-q2-165001