Enhanced Campaigns Barely Impact CPCs, But Bing Ads Gains Share In Q2 [RKG Report]

Google AdWords enhanced campaigns have had negligible influence on general Google trends so far, according to RKG’s Q2 Digital Marketing Report. However, Bing Ads continues to draw market share in clicks and ad spend. According to RKG’s tracking, Google AdWords has lost spend share for six straight quarters.

Source:http://searchengineland.com/enhanced-campaigns-barely-impact-cpcs-but-bing-ads-gains-share-in-q2-rkg-report-166431