Global PPC Spending Up 23%, Mobile PPC Jumped 132% YOY In Q2 [Covario Report]

Covario reports overall pay-per-click (PPC) spend accelerated, rising 22 percent from Q1 and 23 percent year-over-year.

Mobile PPC spending outpaced overall growth, increasing 39 percent from Q1 and 132 percent year-over-year. Mobile accounted for 16 percent of global search spend. Smartphones claimed 40 percent of the mobile spend allocations, tablets 60 percent.

Source:http://searchengineland.com/global-ppc-spending-up-23-mobile-ppc-jumped-132-yoy-in-q2-covario-report-166555