Report: Google PLAs Dominate CSE Channel Like Never Before [CPC Strategy]

CPC Strategy’s latest Shopping Comparison Engine report shows Google’s grip on the market only tightened in Q2.

Across performance metrics, Google PLAs (product listing ads) continue to outperform other CSEs by wide margins. For example, in Q1, Shopping.com, Pricegrabber and Amazon Product Ads all drove roughly half the traffic of Google PLAs. In Q2, the traffic from each of those CSEs fell to less than a third of Google PLAs.

Source:http://searchengineland.com/google-shopping-plas-gain-share-dominate-cse-channel-like-never-before-cpc-strategy-study-167729