In its latest look at mobile ad revenues, eMarketer estimates Google
is generating nearly one-fifth of its US advertising revenues from
mobile search, coming in at 19.1%.In yet another indication of how fast the mobile ad market is
growing, only two years ago mobile made up just 4.8 percent of Google’s
US ad revenues. By 2015 mobile is expected to account for just over 30
percent of Google’s ad revenues in the US. Desktop search revenue share
is predicted to fall below 50 percent in that time.
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