How One Brand Switched A Million URLs & Lived To Tell About It: 5 Questions With HomeAdvisor.com

Last year, home improvement company HomeAdvisor.com underwent a monumental rebranding effort that included switching more than 10 million URLS from their previous company name to their new brand.

With over $200 million in revenue at risk and thirteen years worth of online brand equity, omeAdvisor.com’s CEO Chris Terrill and CTO Brandon Ridenour understood switching the site’s URL would be a major undertaking, but necessary to establish the best foundation for building a stronger online brand presence.

Source:http://searchengineland.com/how-to-switch-a-url-for-more-than-a-million-pages-live-to-tell-about-it-5-questions-with-homeadvisor-com-ceo-cto-170483