“100% Not Provided Is Not The End Of SEO” Insider Opinions On Google’s Move To Withhold Data

Earlier this week, Google revealed it would be encrypting all search data, rendering website owners unable to see search term information previously offered through the “referrer” system.While Google had encrypted the data two years ago for searches performed by users signed in to their Google account, and then earlier this year for any searches from the Chrome omnibox, the decision to withhold all data – regardless if a user is signed in or not – left many SEO insiders surprised it happened so suddenly.

Source:http://searchengineland.com/100-not-provided-is-not-the-end-of-seo-experts-offer-thoughts-on-googles-move-to-withhold-data-172890