In a small but significant change,
Google is doing away with the 30-day conversion window in AdWords. Now
advertisers can customize the conversion window from 7 to 90 days.
Extending the window up to 90 days is good news for marketers whose
sales cycles typically take longer than 30 days after an ad click or for
those advertisers focused on luring repeat buyers back to the site and
want to track performance on that metric.
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