How do you convince a bunch of publishers to buy ads on your service? If
you’re Google, how about withholding data from those publishers about
how people are finding their sites, as a way to drive them into your ad
system? I don’t think Google planned for this to happen. But that’s the
end result, in what could be called the “Not Provided” scheme.
Source:http://searchengineland.com/googles-plan-to-withhold-search-data-create-new-advertisers-171205
Source:http://searchengineland.com/googles-plan-to-withhold-search-data-create-new-advertisers-171205
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