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Thursday 3 October 2013

Bing Slams “Freakonomics” Bing It On Challenge Critique

Yesterday, we reported on a study appearing on the “Freakonomics” blog that disputed the “Bing It On” claim that people prefer Bing to Google in a blind comparison of search results. Study author Ian Ayers sought to replicate the Bing It On challenge methodology and argued that Bing’s claims were false and its messaging deceptive.

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