Local Google Shopping PLAs And Local Storefronts Roll Out To Limited Set Of Retailers

Today, Google is making public what several speakers at SMX East alluded to last week: local availability for Product Listing Ads. The latest iteration of Google’s wildly successful Product Listing Ads, which will be referred to simply “Local PLAs” in this article, are currently available to a select set of US based retailers such as REI and Sephora.

Source:http://searchengineland.com/local-google-shopping-plas-and-local-storefronts-roll-out-in-beta-173701