The fifth confirmed release of Google’s “Penguin”
spam fighting algorithm is live. That makes it Penguin 5 by our count.
But since this Penguin update is using a slightly improved version of
Google’s “Penguin 2″ second-generation technology, Google itself is
calling it “Penguin 2.1.” Don’t worry. We’ll explain the numbering
nonsense below, as well as what this all means for publishers.
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