In a significant move, Google rolled out CPM bidding by viewable
impression in AdWords this week. Advertisers will only be charged for ad
impressions that can actually be viewed in-screen by users, rather than
on the traditional served impression basis.
New reporting metrics are also available, all powered by Google’s
viewability measurement solution, Active View, which received MRC
accreditation earlier this year.Viewable CPM bidding is available to all campaigns running on the Google Display Network, including remarketing campaigns.
No comments:
Post a Comment