In the past two weeks, both Microsoft and Google began testing display-style ads that appear on search results for select brand queries. Many see the introduction of these ads as a money grab to get brands to pay for traffic they would otherwise get for free, an assault on SEO, and the further “brandification” of SERPs that caters to large companies (and hurt smaller ones). Others see it as search maturing toward traditional advertising and a natural extension of a more visually-driven Internet.
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