If 2012 was the year of Google Algorithm updates — Moz counted 37 big
ones compared to the 15 in 2013 and 21 in 2011 — 2013 was the year that
link building suffered from a serious identity crisis.
It was sidelined, stretched, swindled and spit back out again more
times than your average SEO pitches a guest blog post; but somehow it
survived, and it will slide into 2014 broken, beaten and a little
bloody. Let’s look back on everything that went down in link building in
2013.
Link Building Died
Some say it died; some cry blasphemy at that statement — but whatever
side of the fence you’re standing on, you can’t argue that the link
building of 2013 was anything like the link building of 2011 and even
2012. Google got smarter, users savvier and the algorithm harder to
game.
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