In episode number 227
of This Week in Google on the TWiT network, Google’s head of search
spam Matt Cutts answered some questions from the hosts Leo Laporte and
Jeff Jarvis. In one question, Matt explained that Google aims to “break
the spirits” of spammers in order to encourage them to change their
course of action.
The question was posed to Matt from Jeff Jarvis, a well-known
journalist and professor, asking him what he learned about the
psychology behind spam and spammers. Matt responded that to reduce spam,
it is not just about denying the primary goal of earning money but
frustrating them to a point, where you break their will and desire to
spam.
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