Excel is that must-have tool for managing, analyzing and reporting on
paid search campaigns that is impossible to know too well. Many of us
are self-taught — picking up tips and tricks here and there — which
makes it even harder to know what shortcuts and secret powers we’re
missing out on.
Yesterday, I spoke with John Gagnon,
Bing Ads Evangelist and all-around Excel whiz, and asked him to share
some tips for beginner, intermediate, and advanced level tips that paid
search managers can start putting to use in 2014. This is the first in a
three-part series we’ll be publishing this week to usher in the New
Year with an extra boost of Excel savvy.
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