Welcome back, search marketing friends, to the second installment of
our Search Engine Land Year In Review series. So far, you’ve seen the
run-down of our top news stories to break in 2013 — now, we’re switching gears to the social side of things, kicking it off with Twitter.
What was the hottest topic our readers tweeted about over the last 12
months? Google stole the show in a big way, from various algorithm
updates and overhauls (Panda, Penguin, Hummingbird…) to those ginormous
banner ads that took many by surprise. (And, love him or hate him,
insights and two cents from Google’s Matt Cutts topped the tweet charts
on more than one occasion.) Facebook Graph Search made a few
appearances, and — believe it or not — so did the search engine from
yesteryear, AltaVista.
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