Sponsored Study Argues Google’s “Rival Links” Don’t Drive Enough CTRs To Rivals

Google’s original antitrust settlement proposal, negotiated with the European Commission, was attacked by Google competitors and critics as being a token concession to competition. Anti-Google lobbying group FairSearch.org sponsored a consumer study that argued Google’s presentation of three “rival links” to competitors in search results did little to drive traffic to competitors’ websites.

Source:http://searchengineland.com/sponsored-study-argues-googles-rival-links-dont-drive-enough-ctrs-to-rivals-179867