Survey: Majority Use Mobile Search, Find It “Harder Than PC”

In the cross-platform, post-PC era, the big question the search industry faces is whether and how PC search behaviors are extending into mobile. The short answer is they are.Google has sponsored research that shows majorities of smartphone owners use search engines (74 percent). Yet mobile search, even voice-enabled search, is an awkward version of its PC sibling and people generally find it “harder” than using search online.

Those are some of the takeaways from questions in the recent holiday shopping survey conducted by Search Engine Land and SurveyMonkey.

Source:http://searchengineland.com/survey-majority-use-mobile-search-engines-but-find-it-harder-than-pc-179741