Leading Russian search engine Yandex is to cease attributing any
ranking factor value to links for commercial queries in its Moscow
regional results, it announced yesterday to an audience in Moscow thus
opening the door to a world after links. Alexander Sadovsky, who is the
Head of Web Search at Yandex, announced the change at the Internet
Business Conference in Moscow.
Speaking to Alexander this morning he explained that this change
applies only to commercial queries representing some 10% of the queries
Yandex sees. “There is a lot of noise around the links signal
particularly for commercial queries and especially in Russia. We see a
lot of paid links and even automated paid links where there is no human
actually involved. The problem with these links is they’re frequently
off-topic and are effectively cheating users.”
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