5 Tactics Super Bowl Advertisers Are Using To Boost Their Paid Search Campaigns

In the weeks leading up to game day, several Super Bowl advertisers have been employing paid search to help ensure their campaigns are found by the legions of users searching for “Super Bowl ads”. While the majority of Super Bowl advertisers still aren’t taking to SEM, those that are have been displaying some interesting tactics that are worth a look.Here are five trends we’ve noticed from the Super Bowl advertiser ads currently running on Google and the Yahoo Bing Network.

Source:http://searchengineland.com/5-ppc-tactics-super-bowl-advertisers-using-boost-campaigns-182761