eport: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop

IgnitionOne released its fourth quarter Digital Marketing Report today, showing that the paid search market in the US continues to grow. Search ad spend rose 12 percent year-over-year in the fourth quarter of 2013. In part as a result of the later kick-off to the holiday shopping season this year, December ad spending was up a significant 27 percent over 2012.

Source:http://searchengineland.com/report-us-search-ad-spend-rises-12-percent-yoy-in-q4-2013-smartphone-cpcs-drop-181294