Marin: 40 Percent Of Google PLA Clicks To Come From Smartphones By Dec 2014

By now it’s clear that retailers made record investments in Google product listing ads (PLAs) in Q4 2013, as reports from Covario, RKG and IgnitionOne have each shown. Today, Marin Software released its own findings which reinforce the general consensus that PLA performance this past holiday season will set the trend for 2014. Marin also sees smartphones playing a greater role in PLA performance in 2014.

Source:http://searchengineland.com/marin-40-percent-of-pla-clicks-to-come-from-smartphones-by-dec-2014-182129