AdGooroo Adds Mobile Paid Search Spend Insights, Releases List Of Top Mobile Search Advertisers

Search marketing intelligence firm, AdGooroo announced it is the first to provide insights into search advertising spend on mobile devices. The new mobile search data is now included in the company’s SEM Insights Tool, starting with data from the U.S., U.K. and Australia.

Additional mobile insights now available include ad copy, impressions and clicks, click-through rates, costs-per-click at the campaign and keyword level.AdGooroo has also released a list of the top 20 advertisers in mobile search by impressions in January 2014. The list is based on impressions from the top 50,000 keywords on Google AdWords in the U.S.

Source:http://searchengineland.com/adgooroo-adds-mobile-paid-search-spend-insights-releases-list-top-mobile-search-advertisers-185095