The Top Movers report debuted
in AdWords last June to help advertisers quickly see performance
changes in their accounts. It was helpful, but somewhat rudimentary with
reporting on just clicks and cost changes. Today, Google announced that
conversion data will begin appearing in the Top Movers report as well
as device-specific insights.
Note that the report shown on the Home screen still includes just
Cost and Clicks data, you’ll need to click on the “see full report” link
or navigate to the Dimensions tab on the Campaigns screen to see the
conversion data.
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