Today’s full service ad agency services go far beyond building out creative and determining media placement.
As Lowe Campbell Ewald’s SEO manager, Hillary Glaser is responsible
for managing client search efforts, as well as training agency staff and
educating clients on the realities of SEO.
At the beginning of every project, Glaser said she meets with other
internal team members to get a better grasp of their client’s
objectives:
The first thing we do is talk it out – we start brainstorming and collaborating with the analytics teams, account people, and other digital and traditional disciplines to better understand the needs of the client. Then we take our own search ideas, strategize, and circle back with the team. This tactic works really well because it creates a collaborative environment that facilitates the merging of ideas for an overall strategy.
Source:http://searchengineland.com/behind-scenes-look-seo-managers-role-within-full-service-ad-agency-184644
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