Google hasn’t made an official announcement, but AdWords reps have been reaching out to notify their clients of the roll-out. Nilaye Tharkar,
head of search at Performics Canada, received a heads up at the end of
January about Smart Annotations testing. Here’s an excerpt from that
email:
While this added line is not clickable, we saw an average CTR improvement of 9% in our pilot.
The added line comes from data we find on the landing page; it comes
from navigation categories that typically are on the left side of your
page (but could be elsewhere, like along the top). We look for relevancy
and then typically take them in order off the landing page; respecting
any trademark claims we have on file.
No comments:
Post a Comment