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Monday 3 February 2014

Super Bowl 2014: How We Searched

I know, I know. Kids today are all about the hashtags and the Twitters; but it turns out, we’re pretty good multi-taskers and are still really into searching, too. As has been the case all six years I’ve been looking at how the Super Bowl impacts how we search, we use Google (and Bing and Yahoo) to get more information about everything from snack recipes to players.  The more I watch the stats, the more I imagine that everyone is just sitting at home in front of their televisions, laptop at the ready, and every time someone appears on screen, everyone types at once: tell me more about this!

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