After months of testing, Product Ads are now available through Bing Ads in the U.S.
Like AdWords Product Listing Ads (PLA), Bing’s version are powered by
merchant product feeds. The ads display on the Yahoo Bing Network for
commerce-related searches and feature a product image, title, price and
merchant name.
Also similar to the Google process, advertisers first set up Bing
Merchant Center Store accounts and upload their product catalogs. From
there, advertisers can create a Product Ads campaign in Bing Ads.
Advertisers already running PLA campaigns on AdWords can use the Import
From Google AdWords function to bring their campaigns into Bing Ads.
Earlier this week Bing announced it is beta testing Mobile Product Ads for smartphones.
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