Just about anyone who has imported a campaign from Google AdWords or
uploaded a new keyword set into Bing Ads has experienced the “duplicate
keyword” error that occurs when two keywords in an ad group have subtle
differences like hyphens or accents.
That’s because Bing Ads removes extra characters from keywords in a
process called “keyword normalization” which then creates the
duplication.Bing also normalizes search queries. For example, if you bid on the
keyword “bike repair” and a user searches for “bike-repair”, your ad
could show because Bing removes the hyphen from the search query.
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