Car Makers Drove 14.4 Million Clicks From Google Ads In 2 Months (And That Doesn’t Include Mobile)

A whopping 177 automotive manufacture sites drove 14.4 million paid search clicks from Google ads on desktops and tablets this January and February.

Of those 177 advertisers, the top 20 advertisers (roughly 11 percent) accounted for 81 percent of the paid search clicks in the two month period, according to new data from search marketing intelligence firm Adgooroo.

Looking at desktop/tablet impression share, Toyota led the pack with its two sites: Toyota.com and Buytoyota.com. Ford.com, Chevrolet.com and Honda.com round out the share of voice leaders.

Another 23 sites battled it out for a decent share of visibility, while the remaining 149 advertisers accounted for roughly the same impression share as Chevrolet.com alone.

Source:http://searchengineland.com/car-makers-drove-14-4-million-clicks-google-ads-2-months-doesnt-include-mobile-187823