Google Sees Deeper App Content As Key To Mobile Usage

Google is the dominant mobile search engine with nearly 90 percent of the market in the US and an even greater share internationally. The problem is that search engines aren’t used as often in mobile. Large volumes of content are consumed in apps

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Google is trying to address that challenge by indexing more app-based content, including deep links according to an article appearing in the Wall Street Journal. Since last October Google has been indexing deep links for Android apps, though not iOS.

Source:http://searchengineland.com/google-seeks-reassert-mobile-deeper-app-indexing-186102