Google’s head of search spam, Matt Cutts, announced at Search Marketing Expo that his search team is working the “next generation” Panda update that would appear to many as being softer.
Cutts explained that this new Panda update should have a direct impact on helping small businesses do better.
One Googler on his team is specifically working on ways to help small
web sites and businesses do better in the Google search results. This
next generation update to Panda is one specific algorithmic change that
should have a positive impact on the smaller businesses.
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