How To Reduce Landing Page Clutter For Optimal AdWords Performance

When it comes to optimizing PPC landing pages, marketers often think about beefing up page copy, adding trust signals, or including eye-catching graphics.

What they often neglect to consider are ways to reduce page clutter — ways to make the information on your landing page easier to read, or ways to visually enhance the most pertinent information on a page.

Source:http://searchengineland.com/3-most-overlooked-copy-tests-187663