Mobile To Drive 50 Percent Of Google Paid Search Clicks By End Of 2015 [Study]

Mobile paid search saw rapid growth last year, owing to both the rise in smartphone and tablet use as well as to the introduction of enhanced campaigns, which largely bakes mobile targeting into advertisers’ campaigns. In 2013, 19 percent of Google’s ad revenue came from mobile search ads, and it’s expected to rise to 30 percent over the next 3 years, according to eMarketer.

Taking a deeper look at its own data on mobile ad performance for Google, Marin Software released its 2014 annual mobile search advertising report today.

Source:http://searchengineland.com/smartphones-drive-50-percent-google-paid-search-clicks-end-2015-study-187013