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Tuesday, 29 April 2014

Does Google Have A Secret “Translate” Service & Why Should Search Marketers Care?

Google is probably the largest translation service globally with its popular Google Translate online service. It is also fighting spammers that auto translate content with this service and put it online.This is why I was so surprised to see that Google is actually a player in auto translating content. I saw this first with Google Play when they added auto translation of app descriptions, and lately I’ve seen this again in the Chrome web store.

The more interesting thing I have noticed is that this translation seems almost human, at least much closer to human than what I am used to seeing on Google Translate online. But what does this all mean? Let’s start with an overview and move on to the implications.

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