Google Adds Shopping Campaigns Features, Says Regular PLA Campaigns To Sunset In August 2014

Google introduced Shopping campaigns to all advertisers running Product Listing Ads (PLAs) in February as a way to simplify PLA set up and management. Today, Google announced some new features that have been rolling out in response to advertiser feedback, and they laid out the succession plan for Shopping campaigns to take over legacy PLA campaigns.

Probably the most requested change is the addition of multiple ad groups. When Shopping campaigns debuted, campaigns consisted of just one ad group, which many advertisers found limiting. Retailers can now set up multiple ad groups within a Shopping campaign.A bid simulator is now available to help advertisers gauge the impact of bid changes on impressions, clicks and spend.

Source:http://searchengineland.com/google-sunset-regular-pla-campaigns-august-2014-188207