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Monday, 5 May 2014

Bing Tests Search Results Without Underlining Hyperlinks

Rubén Gómez reports that Microsoft is testing removing the underlines on the hyperlinks within the search results in Bing.The Bing search results still have the blue hyperlink look, but the underline was removed in this Bing test. Bing is constantly testing large and small changes like this to see how searchers interact with the change and if it leads to a higher click through rate and a happier searcher.Here is a picture of a typical Bing search results set with underlined links:

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