A law firm in Michigan, Seikaly & Stewart, is
suing its former SEO provider — but not for a lack of ranking success.
Rather the firm is getting sued for allegedly using “spammy” techniques
violating Google’s guidelines. That comes via Eric Goldman.
The defendant Rainmaker Institute,
which specializes in online marketing services for the legal
profession, is accused knowingly violating Google SEO guidelines by
building “link farms” on behalf of the plaintiff’s several legal
domains.
It’s not clear from the complaint (also
embedded below) whether the plaintiff law firm suffered any ranking
penalty as a result of the link farming. Here’s the factual core of the
plaintiff’s claim:
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