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Wednesday, 28 May 2014

No, Google Says There’s Been No Penguin Update

This morning, I noticed a lot of buzz around a possible Google Penguin update. The SEO space was noticing huge changes in the search results from previously penalized sites, many that were impacted by the Google Penguin update.

The Google Penguin algorithm targets sites trying to manipulate their search results through link building efforts that they deem as unnatural. This is not the manual actions for unnatural links but rather an algorithm that detects these types of links automatically.

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