Today, Google unveiled a new ad format on the Google Display Network (GDN) called magazine ads
in which text ads are converted to show as “display-like” ads on
publisher sites that have opted only to show display ads in their
AdSense accounts.
The implication for AdWords advertisers is that text ads on the
Google Display Network will now compete with display ads in the
auctions. A winning text ad will then be converted to the magazine ad
format.
The company stated on the AdSense blog, “we’ve created a new format
allowing text advertisers to increase competition on your display-only
ad units while maintaining a design aesthetic suitable for display.” In
other words, more ads entering the auction will likely lead to higher
CPCs and more ad revenue.
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